Having worked across multiple sectors during the last 19 years, I have gathered a broad base of tools. Entering new positions after being employed in a diminishing market has happened to me three times. For better or worse, I have changed core skillsets a thereafter. As such, I am the very “jack of all trades” definition.
Meaning I cover the following skillsets at a professional medium plus level:
- Content distribution / media buying
- Copywriting
- Marketing strategy
- SEO
- Conversion optimisation
- Graphic design
- Print production
Alone these are nothing special. I know many who can easily outperform me in their respective fields. However, these combined with knowing what moves the financial needle makes a powerful marketing toolset.