Why entertainment in advertising is cruicial
If you want peoples attention during their precious, private time on social media, you will have to earn it.
Create outstanding ads in a highly competitive niche
One of these images produced 350+ refinancing applications in 45 days, the other 0. Which one do you think?
All white men 40+ are evil
Or… how to spark debate and get increased exposure on Facebook.
Why controversy can be good for your campaigns, explained with examples.
Some years ago, while promoting a high end real Estate service, I stumbled over how arguments can positively affect performance.
Size doesn´t matter, right?
In Facebook ads, I mean. It´s the wrong question, and here is why.
We don’t put much effort in Facebook ad images. But when we do, it’s always stock photos
Don´t you just hate images of perfect people, smiling robotic into thin air, for no apparent reason?