Categories: Advertising, Facebook Advertising as entertainment is not just an option, it’s cruicial If you want peoples attention during their precious, private time on social media, you will have to earn it.
Categories: Apple IOS14 Has IOS14 destroyed Facebook ads? Advertisers and agencies across the board are seeing conversion drops, rising CPMs and attribution models falling apart.
Categories: Apple IOS14 Facebook for dummies is no more Following Apple’s IOS14 update, a lot has changed. Media buying in their platform has taken a worse turn for smaller businesses…
Categories: Advertising, Facebook Create outstanding ads in a highly competitive niche One of these images produced 350+ refinancing applications in 45 days, the other 0. Which one do you think?
Categories: Apple IOS14 How do you attribute your paid marketing after IOS14? Its probably not what you consider first…
Categories: Copywriting 1000% monthly memberships increase without higher spending We saw a 517% CPA drop from kr 1500 to kr 290, ($177 to $34,27) in less than 3 months. Here is how you can do it.
Categories: Facebook All white men 40+ are evil Or… how to spark debate and get increased exposure on Facebook.
Categories: Copywriting 0,07 CTR on my Facebook Ads?! – Just put me out Of my misery ???????? Or, the easiest way to write a hook, without being a writer.
Categories: Linkedin How to preview your LinkedIn posts for free, and without software It always bugged me, the post preview function. Mainly because there isn’t one (at least in the free version). But I found an easy way.
Categories: Facebook Why controversy can be good for your campaigns, explained with examples. Some years ago, while promoting a high end real Estate service, I stumbled over how arguments can positively affect performance.
Categories: Copywriting How to significantly increase CTRs with anonymization It is one of the easiest ways you can increase your CTRs, and it helped me lift page visits from a few hundred a month, to many thousands within the same budget.
Categories: Facebook Size doesn´t matter, right? In Facebook ads, I mean. It´s the wrong question, and here is why.
Categories: Facebook We don’t put much effort in Facebook ad images. But when we do, it’s always stock photos Don´t you just hate images of perfect people, smiling robotic into thin air, for no apparent reason?
Categories: Copywriting Did you know that we all are highly skilled experts? Any of us can recognize a boring or irrelevant ad in less than 2 seconds!
Categories: Copywriting It´s like they don´t WANT you to buy. Even after the enforcement of IOS14, I see LOTS of businesses ignoring the importance of kick ass landing page copy.