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Categories: Advertising, Facebook

Advertising as entertainment is not just an option, it’s cruicial

Taken meme advertising on social media is entertainment

If you want peoples attention during their precious, private time on social media, you will have to earn it.

Categories: Apple IOS14

Has IOS14 destroyed Facebook ads?

We mustn't panic

Advertisers and agencies across the board are seeing conversion drops, rising CPMs and attribution models falling apart.

Categories: Apple IOS14

Facebook for dummies is no more

Following Apple’s IOS14 update, a lot has changed. Media buying in their platform has taken a worse turn for smaller businesses…

Categories: Advertising, Facebook

Create outstanding ads in a highly competitive niche

comparing images

One of these images produced 350+ refinancing applications in 45 days, the other 0. Which one do you think?

Categories: Apple IOS14

How do you attribute your paid marketing after IOS14?

tracking attribution

Its probably not what you consider first…

Categories: Copywriting

1000% monthly memberships increase without higher spending

bragging

We saw a 517% CPA drop from kr 1500 to kr 290, ($177 to $34,27) in less than 3 months. Here is how you can do it.

Categories: Facebook

All white men 40+ are evil

Or… how to spark debate and get increased exposure on Facebook.

Categories: Copywriting

0,07 CTR on my Facebook Ads?! – Just put me out Of my misery ????????

longjump fail

Or, the easiest way to write a hook, without being a writer.

Categories: Linkedin

I just discovered how you can preview your LinkedIn posts!

Don’t laugh. It always bugged me, the post preview function. Mainly because there isn’t one (at least in the free version).

Categories: Facebook

Why controversy can be good for your campaigns, explained with examples.

Some years ago, while promoting a high end real Estate service, I stumbled over how arguments can positively affect performance.

Categories: Copywriting

How to significantly increase CTRs with anonymization

dress

It is one of the easiest ways you can increase your CTRs, and it helped me lift page visits from a few hundred a month, to many thousands within the same budget.

Categories: Facebook

Size doesn´t matter, right?

Size-matters

In Facebook ads, I mean. It´s the wrong question, and here is why.

Categories: Facebook

We don’t put much effort in Facebook ad images. But when we do, it’s always stock photos

stock photo

Don´t you just hate images of perfect people, smiling robotic into thin air, for no apparent reason?

Categories: Copywriting

Did you know that we all are highly skilled experts?

Any of us can recognize a boring or irrelevant ad in less than 2 seconds!

Categories: Copywriting

It´s like they don´t WANT you to buy.

model plane crash

Even after the enforcement of IOS14, I see LOTS of businesses ignoring the importance of kick ass landing page copy.

© 2022 Jørgen Hanisch - Keyboard warrior