Can you tell a 2 seconds story?
It is a rule of thumb (literally) that you have 2 seconds max to grab the attention of your target audience. Here is why you should do it with a story, and how.
Why entertainment in advertising is cruicial
If you want peoples attention during their precious, private time on social media, you will have to earn it.
Has IOS14 destroyed Facebook ads?
Advertisers and agencies across the board are seeing conversion drops, rising CPMs and attribution models falling apart.
Facebook for dummies is no more
Following Apple’s IOS14 update, a lot has changed. Media buying in their platform has taken a worse turn for smaller businesses…
Create outstanding ads in a highly competitive niche
One of these images produced 350+ refinancing applications in 45 days, the other 0. Which one do you think?
How do you attribute your paid marketing after IOS14?
Its probably not what you consider first…
1000% monthly memberships increase without higher spending
We saw a 517% CPA drop from kr 1500 to kr 290, ($177 to $34,27) in less than 3 months. Here is how you can do it.
All white men 40+ are evil
Or… how to spark debate and get increased exposure on Facebook.
0,07 CTR on my Facebook Ads?! – Just put me out Of my misery ????????
Or, the easiest way to write a hook, without being a writer.
How to preview your LinkedIn posts for free, and without software
It always bugged me, the post preview function. Mainly because there isn’t one (at least in the free version). But I found an easy way.
Why controversy can be good for your campaigns, explained with examples.
Some years ago, while promoting a high end real Estate service, I stumbled over how arguments can positively affect performance.
How to significantly increase CTRs with anonymization
It is one of the easiest ways you can increase your CTRs, and it helped me lift page visits from a few hundred a month, to many thousands within the same budget.
Size doesn´t matter, right?
In Facebook ads, I mean. It´s the wrong question, and here is why.
We don’t put much effort in Facebook ad images. But when we do, it’s always stock photos
Don´t you just hate images of perfect people, smiling robotic into thin air, for no apparent reason?
Did you know that we all are highly skilled experts?
Any of us can recognize a boring or irrelevant ad in less than 2 seconds!
It´s like they don´t WANT you to buy.
Even after the enforcement of IOS14, I see LOTS of businesses ignoring the importance of kick ass landing page copy.